If you've been reading the augmented reality news, there are new startups building the AR Cloud every month since Ori Inbar at Super Ventures coined the term. And these are the ones who are funded, so there must be at least 10 times more (us being one of them). Then, Google announced that they are also working on the AR Cloud, which probably just put an expiry date on a bunch of them. The core of the ARCloud gold rush is about SLAM (Simultaneous Location and Mapping) again and getting into this a sexy, but dangerous path.
I used to have fights with my cofounder Dr. Julien about the quality of our technology. We'd set an extremely difficult goal, and his R&D team would meet it, but upon internal user testing, I'd fly into an unfair rage as to why it wasn't good enough for commercialization.
"It WORKS.... We did everything you told us to do", Dr. Julien would argue.
"It works, but it doesn't WORK WELL. How am I supposed to sell this? Have you considered the user experience? The user would never accept this", I'd holler back.
"What does WORK WELL, mean? Give me the specs! By the way, what we gave you is the state of the art in computer vision. What you're asking for has never been done."
A VentureBeat article came out a few weeks back, which described augmented reality (AR) as only a feature. The article states that "(AR offers) developers and companies an opportunity to engage users of their existing apps with new AR features. But it might be better to approach this tech as “AR as a feature” — not as the end-all, be-all of the app."
Last week, I met my friend Kate Cheng, President and Co-founder of Gauss4D. We like to shoot the sh*t about entrepreneurship, careers, and family in a sort of therapy. While we've only know each other for a couple months, we've developed a rhythm of rapid, honest ideation, and I am genuinely excited every time we chat. I think it's because Kate and I share a vision of the world that the future version of the web is spatial.
If you look at our newsfeed, you'll notice that our blog posts and newsfeed began to dwindle from the beginning of 2017. In hindsight, it was because at the time, we didn't want to share bad news publicly and try to inspire confidence externally.