Posts tagged canada
Mixed Reality Has to Feel Real

I used to have fights with my cofounder Dr. Julien about the quality of our technology. We'd set an extremely difficult goal, and his R&D team would meet it, but upon internal user testing, I'd fly into an unfair rage as to why it wasn't good enough for commercialization.

"It WORKS.... We did everything you told us to do", Dr. Julien would argue.

"It works, but it doesn't WORK WELL. How am I supposed to sell this? Have you considered the user experience? The user would never accept this", I'd holler back.

"What does WORK WELL, mean? Give me the specs! By the way, what we gave you is the state of the art in computer vision. What you're asking for has never been done."

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Right Now, Augmented Reality is Only a Feature, Part 1

A VentureBeat article came out a few weeks back, which described augmented reality (AR) as only a feature. The article states that "(AR offers) developers and companies an opportunity to engage users of their existing apps with new AR features. But it might be better to approach this tech as “AR as a feature” — not as the end-all, be-all of the app."

We couldn't agree more.

Link here.

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"It's not real until it's written down": Lessons from Kate, Part 1

Last week, I met my friend Kate Cheng, President and Co-founder of Gauss4D. We like to shoot the sh*t about entrepreneurship, careers, and family in a sort of therapy. While we've only know each other for a couple months, we've developed a rhythm of rapid, honest ideation, and I am genuinely excited every time we chat. I think it's because Kate and I share a vision of the world that the future version of the web is spatial.

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